Why Costing Should Not Hold You Back From Advertising Your Brand On TV?
Digital advertising is all the rage now. It is now the second-biggest ad expenditure medium overtaking print medium. But, television advertisement still rules the roost in India. According to statistics, businesses spend 37% of their ad budgets on TV ads. Television is a popular medium in India. Yet, citing the high cost of showing ads on TV, many businesses hold back from spending on TV ads. Even a 10 seconds ad spot on TV could indeed cost lakhs of rupees. But, there are certain benefits to TV advertising compared to other channels. We being an expert advertising company in Delhi, have identified five reasons why advertising your brand more on TV is beneficial irrespective of the high costs. Here are the reasons. 1. Greater Reach Though digital entertainment is on the rise, much of the Indian audience watch television. Of the 300 million households in the country, over 200 million households have television sets. Individual viewership-wise, an estimated 892 million people watch